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Friday, August 13, 2010
Taste of THE Beach reaches new heights with Southwest Airlines- Airline signed on as presenting sponsor of the Northwest Florida food and wine eventSANTA ROSA BEACH, Fla. (August 12, 2010) – Officials with Taste of THE Beach today announced that Southwest Airlines (NYSE: LUV) will serve as the presenting sponsor for the 2010 event, to be held Nov. 4-7.
Taste of THE Beach – an annual food and wine celebration on Northwest Florida’s Gulf Coast – was founded in 2008 to showcase the area’s beaches, culture and restaurants, paired with unique wine events and a charity auction. As the presenting sponsor, Southwest Airlines will help expand awareness of Taste of THE Beach with a broader regional focus through its daily service to and from the area at the Northwest Florida Beaches International Airport.
“This sponsorship with Southwest Airlines goes beyond a naming effort; it is a true partnership, allowing Taste of THE Beach to grow beyond our local borders and offer regional brand recognition of this extraordinary four-day celebration in several key markets, said Dawn Moliterno, chair of Taste of THE Beach and executive director of Beaches of South Walton Tourist Development Council. “As well, the sponsorship brings Southwest airlines into our community, and they will share in our efforts through Taste of THE Beach to raise much-needed funds for children in critical need,” Moliterno added.
“Southwest Airlines is proud to partner with Taste of THE Beach as the event touches the passion points of the Customers we are now serving in our newest market,” said Kevin Krone, Southwest Airlines vice president of marketing, sales and distribution “We want to be involved in the communities we serve and Taste of THE Beach was a great way to do just that. Additionally, we are thrilled that the funds from this event will go to support several charities Southwest Airlines currently sponsors.”